Meta has announced that starting July 1, 2024, content creators in Nigeria and Ghana with at least 5,000 followers will be able to earn money on Facebook.
The company has introduced two new monetization features: In-Stream Ads on Facebook and Facebook Ads on Reels. These features will enable creators to generate revenue by creating original videos and growing their online communities.
According to a statement from Meta, eligible creators in both countries can monetize their video and reel content, with support available in over 30 languages globally. To use these features, creators must comply with Facebook’s partnership monetization policies and content monetization policies and must be at least 18 years old. For in-stream ads, creators must also meet the requirement of having at least 5,000 followers.
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Moon Baz, Global Partnerships Lead for Africa, the Middle East, and Turkey at Meta, commented on the rollout: “We are continually inspired by the incredible African creators who use Facebook to tell their stories and connect with others. This expansion will enable eligible creators in Nigeria and Ghana to earn money, showcasing their creativity while making Meta’s apps the go-to platform for all creators.”
In-stream ads can appear before, during, or after on-demand videos, whether it’s pre-recorded content or recordings of previous live streams. The types of in-stream ads include:
- Pre-roll Ads: Play before a video starts.
- Mid-roll Ads: Play during videos.
- Image Ads: Static images that display beneath the content.
- Post-roll Ads: Appear at the end of videos.
Ads on Facebook Reels integrate smoothly into original Reels, allowing creators to get paid based on the performance of their Reels while entertaining their audience.
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